Nigerian R&B sensation Wizkid is set to take the spotlight as the headliner for Saudi Arabia’s largest music festival, the SoundStorm Festival, scheduled to take place from the 14th to the 16th of December 2023.

The SoundStorm Festival is a prominent annual 3-day music conference held in Riyadh, featuring workshops, panel discussions, networking opportunities, and various nightlife activations. As one of Saudi Arabia’s major music festivals, Soundstorm has emerged as a cultural catalyst in the region.

Wizkid will share the headline with other global music icons such as Chris Brown, Pharrell Williams, Swedish House Mafia, H.E.R, and J Balvin. The festival is expected to draw a massive crowd of 700,000 attendees, making it a significant cultural and musical event in Saudi Arabia.

Nada Al Halabi, MDLBEAST Strategy Director, said,

“I really make sure that we have diversity in our events, whether in the lineup, whether in our attendees. We always make sure that our experience is catered to the females as well. Maybe I’m one of the few people who are into this position, but I’m hoping more to have more females in the space”.