Afrobeats icon Davido and global sports brand PUMA have collaborated to launch the Sportstyle collection, which encapsulates the artist’s attitude and offers a powerful message of support to others.
The collection, which includes a tracksuit, t-shirts, shorts, and hats, is a vivid blend of colours and patterns that depicts Nigerian culture. Davido has given considerable attention to the comfort and elegance of each item, which may be worn on different occasions.
Davido claimed that his father’s charitable work served as an inspiration for the collection and had a significant impact on his personal philosophy, “We rise by lifting others.”
The same slogan is engraved on every item in the collection. Customers of Puma and a larger audience are picking these outfits not only to wear contemporary forms but also to inspire people around them.
“I’m so proud to announce my first apparel line with Puma,” Davido said of the debut collection. “I had a great time working creatively on the line. This collection to me represents Nigeria and the power of Africa’s growing influence on style, art and music.
In addition to his collection, certified hitmaker Davido continues to defy the notions of time, trends, and fashion through his songs. His new album TIMELESS will reflect on the past and provide for the core, devoted fans while deliberately reaching out to new audiences who are aware of Davido’s trailblazing beginnings and accomplishments.
Founder of Persianas Retail, PUMA’s Nigerian partner, Ayo Amusan, said the collection marks another step in the company’s commitment to delivering exceptional retail experiences to customers around the world, and establishing PUMA as number one in Africa’s vibrant market. “We are proud of Davido and the impact his music is having around the world, and couldn’t ask for a better partner to bring our message to global audiences,” Amusan said in a statement.
With a 50M+ social footprint and over 2 billion streams of music, Davido is one of Africa’s most popular musicians and the most followed Afrobeats artist worldwide.
Davido is the essence of Nigeria’s effect on global culture, as seen by his influence on music, fashion, and pop culture over the past ten years, four platinum albums, and sold-out international tours.
The PUMA X DAVIDO collection is now available for pre-order on PUMA’s official retail site in Nigeria, TheMix.ng and will officially launch on April 7 2023.